N.E.W

In big fast fashion stores, there is a huge amount of clothes left for weeks, and never bought by anyone.
All this overproduction coming from the previous seasons can’t be sold, even during sales, and inevitably ends up wasted.
Our business was born specifically to solve this problem.
It’s based on a free Application that allows users to check inventories available in clothes shops' wharehouses. In this way, they can decide to select their favourite items, which are renewed by expert tailors in dedicated areas of the shops, in order to create some new custom-made clothes and accessories.
We strongly believe that, even if no one can save our planet by themselves, all together we can make the difference. This is our value proposition, what brings us close to our customers and motivates us to fight everyday for the accomplishment of our mission, ensuring quality and respect for the environment at the same time.
What differentiates N.E.W. from our competitors is the fact that not only you can get custom-made clothes and accessories, choosing all kind of different pieces you would like to put together, but you’ll be also able to do it at very affordable prices.
Our business, located in Rome, addresses all the usual customers of our partner shops: fashion lovers who want to wear unique pieces and contribute to our mission at the same time people who want to take action with us in the fight against waste.
The final goal is to spread our activity to a diversified market.
Our mission: Let's save the world by enriching your wardrobe.
Our vision: To try to expand throughout Europe by building a large family, that loves to give value to itself and to its own planet.