Instagram Marketing

Instagram marketing is a type of social media marketing, which involves promoting a brand or a product on Instagram. This social media platform helps brands connect with an enormous audience, increase brand awareness, and boost sales.
Instagram is the perfect channel to reach an enormous audience – over 1 billion active users monthly. On average, users spend 53 minutes per day on it, which makes this platform the second most visited social network after Facebook.

We all know how great Instagram is for sharing photos and videos with our friends and family, but it’s also an incredible channel for ecommerce marketing. But why? Well, an obvious reason is Instagram’s format. Because of this visual nature, Instagram holds massive opportunities for ecommerce businesses looking to showcase their products. Whether through regular photos, videos, or Instagram Stories, millions of businesses have learned that building a visual presence on Instagram can hugely compliment their ecommerce marketing.
Another reason Instagram is so great for ecommerce has to do with the platform itself. Instagram has recently introduced a ton of new business-facing tools — and there’s definitely more to come! Soon enough many of our online shopping experiences will start on Instagram.

However, the first to do if you want to build an Instagram marketing strategy that really resonates with your target audience, you need to understand how the Instagram algorithm works. Instagram created an algorithm that re-organized people’s feeds so they would theoretically see more content that was relevant to them.

After that, creating an account is the next step. Here is the part where we catch the audience's attention. Our Instagram bio offers your viewers the first look at your brand. And that’s exactly why our bio needs to be captivating, informative, and engaging. The bio can be used to give a basic description of our product, what kind of content is planned to post, brand hashtags, links to other social media platforms, and much more.

An essential step is determining our audience. We have to learn who our typical customer is, their age, gender, occupation, location, income level, and so on. The better we know our customers, the better results we will get. To get the information about our potential customers, we can explore Instagram hashtags related to our business. For instance, if we are marketing an event agency, we can examine #eventplanner, #events, or #eventstyling. We should take a closer look at profiles that use these hashtags. Then try to learn more about the people who interact with these accounts – what reactions they share, what comments they write, what they love and loathe about the profiles.

Designing our content is also a huge part of the idea. Content is king anywhere on social media, and especially on Instagram – users are finicky both for visual and text parts of it. So, the platform provides a wide variety of content formats and opportunities to win the audience.
Start by thinking up the main theme and the message we want to deliver.

If you have the right marketing skills and hundreds of thousands of followers, you can easily charge anywhere between $500 to $5,000 per post (or more)—which makes for very profitable side business ideas. Marketers who have already taken advantage of the platform can attest to more than 7 billion dollars of revenue being generated from Instagram mobile.