HoneyWise: Greek Honey as a Service

HoneyWise aims to change the way we produce, sell and consume honey in a global scale, by becoming an internediator between honey producers and honey consumers. The unique characteristic of HoneyWise is the tranformation on honey bying as a product to producing your own honeyby renting your own beehive from a local producer in Greece.

The need:
- Honey is heavy : cannot be sold internationally in small packages
- For any product shipped abroad you might have to pay duty or get a specific permission to enter the new country.

The market
The average consumer : 4kg / family / year.
Total honey consumpiton in Greece:
Most honey-consuming countries:
The producers side; Samos can cater for 10.000 kilos per year at a very reasonable price (or the equivalent honeybees). One honey bee produces 20-40 kilos / year in two crops.

The revenue mechanism
1. Rent a whole beehive for a year: 300 eur / year could be the average customer price for 25 kilos / 1 beehive.
2. Half a hive can be rent for 150 eur / 12.5 Kg, 1/4 hive is 75 eur / 6,25 kg.
With 100 customers for 12 beehive and 100 customers for 1/2 beehive, the total revenue can be up to 45K per year.

The team

Yannis - the business development
Manolis - the first honey producer
Zoi - the senior software developer
+ 2 softdev & tesitng & management
Apostolos - the finance


The Magic:
Turn a product into service
Find a novel way to magage abd export Greek honey
The only fully traceable honey globally.
See your beehice (cameras etc)
Manage your beehive (put the beehives in pinetrees)