Apollo

Digital Platform for selling Greek Traditional Music Instruments
We are implementing a business idea titled 'Digital Platform for Selling Traditional Greek Music Instruments. Specifically, we mean creating a digital platform that will encompass the digital stores of all manufacturers of traditional instruments.
This site will serve as the 'digital showcase' for each instrument maker to exhibit the musical instruments they craft, along with information such as videos, photos, traceability and comments from musicians regarding each instrument.
Customers will be able to search and compare musical instruments from various manufacturers in which they are interested and find those that suit their preferences, as well as make purchases online.
We aim to facilitate and support the profession of traditional instrument makers in Greece and abroad
The storytelling approach
The conception of this idea
Personal experience : If I was not living in Greece , I would not be able to buy a qualitative musical instrument
The belief that we can promote the luthier's profession
The problem
Initially, one of the problems musicians may face is accessing traditional instruments. In many cases, musicians are limited by their geographical location or the difficulty in finding specialized music stores that offer these instruments. A digital platform could solve this problem by providing a central place where they can find and compare various instruments.
Additionally, instrument makers often encounter issues reaching new customers, especially if they don't have a strong online presence. Through the platform, they can showcase their instruments to a wider audience and
The solution
Access to all traditional Greek music instruments from all over the world
Detailed description with the characteristics of the instrument
Videos
Photography
Traceability

Example
Cretan lyra: description
Woods:
body's wood: walnut tree
soundboard : katrani
fingerboard: katrani and pasta
keys: metallic
strings stand: ebony

Historical information!! (traceability)
The wood that soundboard is made is from a tree called cedar of Lebanon. This woods came to Crete from Lebanon (West Asia) in the Venetian era (1204-1669 A.D.) and was one of the main bonds in the roofs of the old city of Rethemnon, because they was very straight shape and also has a distinctive smell which repels moth. This wood is dated around 200 years old.
Why now?
Many Greek luthiers do not have promotion they need in order for their work to be recognized to the general public.
So now with this platform they can enhance the opportunity for more sales because they will be promoted in the whole world, something that is now almost unthinkable due to the lack of advertisement.
Market opportunity
Total Available Market People from all over the world will be able to purchase Greek traditional instruments made from Greek luthiers with authentic technics passed from generations through the years.
Serviceable Available Market For people living in Greece they will have the opportunity to look for a luthier of their liking depending on their style of making the instruments from a plethora which will be presented to them thanks to the platform.
Share of Market More specifically the platform will be used from people who already are involved in playing these types of instruments or generally in music.
Getting Customers
Greek luthiers (collaborator)
Professional Greek luthiers
Approximation with questionnaire
Subscription fee
Continued advertisement
Musicians (clients)
Every musicians(professional, intermediate, beginner)
Approximation with advertisements
Easy access
Traction
Questionnaire for the luthiers which showed their interest for an opportunity such as this platform for their work’s recognition
PR is used to make the platform more known to the general public.
1.Hosting meaningful events to engage with the public and media such as traditional festivities with Greek organizations (Lykeio Ellinidon).
2.Sponsoring or participating in local events.
3.Partnering with a well-known celebrity or influencer who is known in this type of industry.
Social & Display Advertising can also make a difference in favor of the platform.
1.Running targeted ads on Facebook to drive traffic to the platform.
2. Using Instagram sponsored posts to raise awareness for an upcoming charity event.
Offline Advertisement
1. Speaking at a local event about the brand or services offered.
2. Running radio campaigns during peak listening hours.
Build a site in order for the platform to have a presence online which will become the home for as many Greek luthier and theirs stores as possible.