Agency of internet marketing

The first step is to create a complete brand strategy for the new product to be launched on the market. It is the task of the marketer / marketing consultant in the agency, who after some research, and in communication with the client.
Research on competition and other market players, as well as constant communication with the client are key in this area. This step is the basis of the whole further activity. In the end, a short document is created "Digital Marketing Plan", which guides the agency in the next steps in product promotion.
The strategy is ready. The next step is to create a brand presence on the new product. Thus, the agency holds a meeting and arranges the following activities:
making graphic design
making photographs
creating videos
website design
The agency is a campaign to promote the digital media product. Two people from the agency play a key role here: the marketer and the content writer.
Knowing that without adequately paid sponsorship of selected digital media, the product promotion campaign would not have the desired effect, the agency creates sponsored marketing campaigns, with appropriate targeting of the audience.
The agency team meets and evaluates the results of the product promotion campaign.
The principles on which the successful operation of the marketing agencies is based, first and foremost, is the attitude towards the client. In order to make and execute a successful project, a quality brief is needed. The marketing agency to understand the need of the client and through the briefing process to define the directions and the main messages of the campaign. The process begins with the involvement of the Account Manager, who communicates and guides the client directly and transmits their ideas to the creative team (creative director, designers ...).
More and more companies in our country use digital marketing, but unfortunately not to the level that will really help them increase sales. The reasons for this are several, but the main one is that companies do not have enough funds or do not want to invest enough funds in digital marketing solutions and experts that will substantially help increase their sales. This is not just about social media tools or paid advertising, but about process automation, digital transformation of certain processes, as well as the so-called martech area - a combination of marketing and technology, in order to achieve higher goals in companies.
That's why we see more and more young companies growing fast and advancing, thanks to their marketing skills.
Advantages and disadvantages of the digital marketing:
No restrictions in terms of type of content or size as the user determines what they want.
No technology required to send the content only to store/display it.
Can be personalized-messages received can be highly targeted and sprecific to select criteria.
Detalied tracking and reporting marketers can see not only howe many people saw their message but also sprecific information about each user such as their name as well as demographic and psychographic.