Mirror

Our product.
Mirror presents the next generation of fitness. Its new innovative, modern and high tech design comes out perfect with every interior. When it is off, it a mirror, when it is on, it turns into an interactive smart gym with the customer being the centre of attention. Just by the click of a button, the user is directly transported into his own private gym with a personal trainer and friends, family members who share the same lifestyle. Here he can fully customize his experience and sessions. It is a convenient and efficient product that allows customers to easily and quickly reach their fitness goals. Mirror is an excellent investment in health and super easy to use. It makes workout fun and allows people to become the best versions of themselves.
Mirror is a total game changer on the market, inspiring a new fitness revolution in the way people workout and stay healthy. It follows all the latest trends, like the new Metaverse which is an online virtual world that dares innovators to experience a whole new world, just like the real world. In addition, it allows people to continue their progress in situations like the Coronavirus pandemic, when people were forced to stay home and gyms and fitness centres were shut down. There are no obstacles and limitations when using our product.
Mirror will become the product that creates a new generation of athletes.
MIRROR has been designed to motivate people to step out of their comfort zone and change their daily habits to a healthier alternative. By creating this product, we invite everyone to enter the world of fitness and discover a unique library of workouts. To better explain our product, MIRROR is a clean and aesthetic mirror, created to suit every household. You connect you phone to the mirror via the MIRROR workout app and you chose the exact workouts to your preference. By standing in front of the mirror, a camera tracks your movement and evaluates your performance. It can count your reps, rounds, calories and even correct your form if you start working incorrectly. The equipment you get depends on the bundle that you choose, getting more and more valuable items for your workouts. To make our product even more fun and enjoyable, we implemented a way to compete with your friends. By choosing the same workout, you can try to outwork you friends by achieving better times or burning more calories. Competition has been shown to be the best way to achieve growth in any situation. So why not get in better shape while you compete and have fun.
Our product can be used by both males and females of all ages. Since our products main function satisfies the need for staying healthy, these need is shared from early ages to older generations. It is important for young teens to start working out and stay healthy. Mirror helps them to make healthy habits from an early age and get into shape. For the elderly, Mirror understands that the human body at these age is not capable of doing intense workout sessions and offers programs that allows them to improve their health and expand their lifetime. Another group of buyers that can benefit from our product are people who have some health issues and cannot do all of the exercises. Not to worry, when creating your account, Mirror asks customers if they have any special conditions, medical issues and develops workout sessions that will allow them to improve their health conditions and probably overcome them.
The primary target market of Mirror is composed of males and females, usually from 16 to 40 year olds, who are physically active and fit or are trying to get in shape and improve their health. These target customers are mostly occupied throughout the day, adults with work, teens with school or college classes and do not have enough time to go to the gym, Pilates, yoga centre. In order to go to a fitness centre, you need to get ready, drive or walk to the centre, change in to your workout shoes and clothes and after the workout to change again and get back home. All this activities waste time and our target market cannot make that sacrifice. Furthermore, a lot of fitness centres open from 8am and close around 10pm, which also limits the person’s time and forces him to stick to a schedule. Some yoga and Pilates centres even have sessions only a few times a day and in most cases, customers cannot seem to make it on time for any of these sessions. Due to these reasons, our company developed a product that meets these target customers wants and needs to stay active and healthy by turning on an ordinary home accessory and immediately starting their workout session. They can work out whenever they want and as many times as they want. In addition, just like with a real personal trainer, they can interact with a virtual one, share experience with other members, keep track of their progress, read fitness magazines and much more. It also satisfies the customers need for privacy during their workout and more of a personal one-to-one approach.