Electronic Arts Published a press release with records FIFA 22. A curious detail lurked behind the wall of duty boasting: EA plans to change the name of the series FIFA.
We look into the future and study https://non-uk-casinos.co.uk/review/lucki-casino/ the idea of renaming our football games under the brand EA Sports. This means that we have to revise the agreement on the use of the name with FIFA – it consists separately from all our other official partnerships and licenses in the world of football.
FIFA probably asks for the use of her name huge amounts. Find information specifically by FIFA We failed, but for the sake of a license for Madden NFL from 2021 to 2026 EA I had to pay $ 1.5 billion . And in 2019 it was said that the deal with the NBA for NBA 2K She cost the publisher 2K Games $ 1.1 billion-this money should be paid until 2026.
Most likely, FIFA’s prices are even more serious due to the extremely high popularity of football around the world. It is possible that with your statements about the new name EA tries to put on a partner and persuade him to a more profitable deal. In addition to cooperation with FIFA, the publishing house operates on more than 300 individual licenses, which includes 17,000 athletes, 700 teams, 100 stadiums and over 30 football leagues.
Meanwhile FIFA 22 again earns all the money of the world: according to EA, For a week and a half from the date of launch, 9.1 million users entered the game. They created 7.6 million teams in Ultimate Team and played more than 460 million matches.